Wearable critical thinking

it looked obvious. that was the problem.

For centuries people believed frogs were born from mud and rain: every time it rained, frogs appeared in the fields. It looked obvious, and it was wrong. Frog Theory is named after that mistake, and every design is a short reminder to look twice.

Read the story behind the name

one frog. four series.

• notice the water

  The things we accept out of habit: the hurry, the notifications, the headline without a source.

  read the source, not the headline

• same pond

  Equality, plainly: we live in the same pond, and no frog is worth more than another.

  same pond. same rain.

• jump

  Freedom and nerve: changing, leaving, saying no, starting again.

  born to jump

• lily pad

  Love and care, in two lines or less.

  croak softly, love loudly

the shop opens soon.

T-shirts, posters and stickers, printed on demand and shipped by our print partner. We are drawing the first designs now. Subscribe and you will know the day it opens.